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The ActionThink Five Steps to Success


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One

Analysis

Where Are You Now?

Two

Calculation

What do you want?

Three

Game-plan

How to Get There

Four

Implementation

Just Do It!

Five

Assessment

How Did You Do?

#1 Strategic Analysis

ActionThink can help you by:

  1. Researching and quantifying competitive and industry positioning to assess current opportunity trends, weaknesses, strengths, target client information, and identifying customer behavior to optimize usability.

  2. Looking at all the available data and synthesizing it to create a meaningful model of current activity.

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#2 Calculate / Define Objectives

ActionThink can help you by:

  1. Working with you to establish goals, needs assessments, vendor assessments, quantitative plans, strategies, projections, and timelines based on your priorities.

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#3 Game-plan <How do you want to get there?>

ActionThink can help you by:

Breaking down the specific quantifiable goals and assessing the different tools available to achieve those goals, based on projected results, time-frame, cost-efficiency, resources, unique product opportunities, ease of implementation, pre-determined priorities.

These include, but are not limited to:

  • Advertising campaigns
  • Online Promotion
  • Sponsorship Opportunities
  • Customer Relations
  • New / Enhanced Revenue
  • Direct Marketing
  • Strategic partnerships
  • Database Management
  • Public Relations
  • Improved Reporting Solutions


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#4 Implementation

ActionThink can help you by:

  1. Generating unique sponsorship and sales promotion programs

  2. Structuring syndication, international, and/and or licensing partnerships

  3. Producing Web and offline collateral material (i.e.; sales proposals, presentations, media kits, sell sheets)

  4. Implementing public relations through online and traditional media

  5. Setting up systems to increase traffic generated by search engines and online directories

  6. Managing newsletter and direct email campaigns which maximize results and respect privacy

  7. Creating advertising campaigns including concept development, copywriting, media planning and negotiation, tracking, and adjusting activity based on performance


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#5 Assessment

ActionThink can help you by:

  1. Formulating meaningful metric reporting systems to monitor and adjust near-real time behavior trends

  2. Providing business objectives for Customer Relationship Management (CRM) database development

  3. Designing efficient systems for management of advertising sales

  4. Calculating Return on Investment of Web site pages, production, sponsorships, marketing...


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