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Researching and quantifying competitive and industry positioning to assess current opportunity trends, weaknesses, strengths, target client information, and identifying customer behavior to optimize usability. -
Looking at all the available data and synthesizing it to create a meaningful model of current activity. back to top #2 Calculate / Define Objectives ActionThink can help you by: | -
Working with you to establish goals, needs assessments, vendor assessments, quantitative plans, strategies, projections, and timelines based on your priorities. back to top #3 Game-plan <How do you want to get there?> ActionThink can help you by: | Breaking down the specific quantifiable goals and assessing the different tools available to achieve those goals, based on projected results, time-frame, cost-efficiency, resources, unique product opportunities, ease of implementation, pre-determined priorities. | These include, but are not limited to: | | | - Sponsorship Opportunities
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| back to top | #4 Implementation ActionThink can help you by: | -
Generating unique sponsorship and sales promotion programs -
Structuring syndication, international, and/and or licensing partnerships -
Producing Web and offline collateral material (i.e.; sales proposals, presentations, media kits, sell sheets) -
Implementing public relations through online and traditional media -
Setting up systems to increase traffic generated by search engines and online directories -
Managing newsletter and direct email campaigns which maximize results and respect privacy -
Creating advertising campaigns including concept development, copywriting, media planning and negotiation, tracking, and adjusting activity based on performance #5 Assessment ActionThink can help you by: | -
Formulating meaningful metric reporting systems to monitor and adjust near-real time behavior trends -
Providing business objectives for Customer Relationship Management (CRM) database development -
Designing efficient systems for management of advertising sales -
Calculating Return on Investment of Web site pages, production, sponsorships, marketing... |